The Influencer Paycheck – How Likes Turn Into Cash

by Zhanar sir | Oct 24, 2025 | Microeconomic

The Influencer Paycheck – How Likes Turn Into Cash There aren’t many clubs as prestigious as Futbol Club Barcelona. Known for there academy “La Masia”, tiki-takka football and the greatest to ever do it Lionel Messi, the club has long branded itself as “Més que...

The Power of Storytelling in Business: Why Narratives Sell Better Than Facts?

by Zhanar sir | Jun 2, 2025 | Microeconomic

The Power of Storytelling in Business: Why Narratives Sell Better Than Facts? Let’s play a game. Which of these sounds more interesting? Option 1: “Our productivity app increases efficiency by 37% through optimized workflow algorithms.” Option 2:...

The Scarcity Illusion: How Hype and Shortages Control Our Choices

by Zhanar sir | Jun 2, 2025 | Microeconomic

The Scarcity Illusion: How Hype and Shortages Control Our Choices Why do people rush to buy a limited-edition phone they don’t really need, pay triple the price for sold-out concert tickets, or grab the last sweater on a rack—even if it’s not their size? It’s not just...